Diversity is at the heart of what we do at Fayrli. It is not an afterthought, or a secondary consideration. The reason why diversity matters so much to us, is because it matters to the individuals that your brand is trying to reach. Only 19% of advertising campaigns feature minority representation, but 8 in 10 people expect brands to consistently commit to diversity and inclusion.
Progressive and inclusive advertising campaigns appeal to a wider audience. The power of this should not be underestimated. Progressive ads are on average 25% more likely to generate positive engagement from consumers, and are 47% more likely to be effective in both the long and the short term when it comes to campaign performance. 64% of people are more likely to consider, or purchase, a product after seeing an advert that they think is diverse or inclusive.
Our goal is to create campaigns that are diverse and inclusive so that everyone sees themselves reflected in the online advertising that they see.