Who we are
We are a team of influencer marketing experts who are committed to creating diverse influencer marketing campaigns that deliver results.
8 in 10 people expect brands to consistently commit to diversity and inclusion.
Diversity is at the heart of what we do at Fayrli. It is not an afterthought, or a secondary consideration. The reason why diversity matters so much to us, is because it matters to the individuals that your brand is trying to reach. Only 19% of advertising campaigns feature minority representation, but 8 in 10 people expect brands to consistently commit to diversity and inclusion.
Progressive and inclusive advertising campaigns appeal to a wider audience. The power of this should not be underestimated. Progressive ads are on average 25% more likely to generate positive engagement from consumers, and are 47% more likely to be effective in both the long and the short term when it comes to campaign performance. 64% of people are more likely to consider, or purchase, a product after seeing an advert that they think is diverse or inclusive.
Our goal is to create campaigns that are diverse and inclusive so that everyone sees themselves reflected in the online advertising that they see.
We have years of experience in influencer marketing which makes us experts in the field.
Our team have gained a deep understanding of influencer marketing.
Our team have gained a deep understanding of influencer marketing through years of building expertise by collaborating with brands in the UK and internationally. This includes extensive experience in campaign ideation, campaign strategy, influencer vetting and selection, content reviews and post campaign analysis.
Our expertise spans influencer marketing across clients in the B2B and B2C space, because influencer marketing can be effective in every single vertical, and the most unique influencers are often found in the most interesting places.