Our unique approach
Our approach to influencer marketing campaigns is methodical because we know what works and what doesn’t. However, just because our approach stays the same it doesn’t mean that all of our campaigns are identical. We go where your audience is, so if yours happens to be on TikTok, Reddit, Twitch or Snapchat we ensure that your brand has a presence there too by partnering with relevant influencers in the space.
Each of our campaigns feature a diverse range of influencers. We always seek to uncover data-driven insights, and with every campaign we make sure that there’s an element of creativity. The combination of all three is what makes our campaigns successful. We track, measure, and optimise each campaign to deliver results. So if you’re looking to raise awareness, drive engagement, or increase conversions, we have the expertise to help you achieve your goals.
Following an initial consultation call, we’ll begin planning the campaign. The first step is research to understand what is being said about your brand and what your competitors are doing. Then we’ll conduct analysis on past campaign performance to identify any initial trends. After the initial research is complete, we’ll outline the strategy, and propose several creative ideas to help us achieve the objective.
Once a campaign idea has been signed off we’ll start identifying a diverse range of influencers. We use tools powered by AI technology to identify the influencers who not only have an affinity with your brand but also have verifiable engagement from their followers. This ensures that we’ll be reaching the right people. A shortlist will be sent to the brand to review, before we start doing outreach. Once rates have been confirmed, each influencer will be briefed on the content requirements and key campaign dates. When it comes to working with influencers we adopt a collaborative approach as ultimately the influencer knows what content will work best with their followers. Once the campaign goes live, we’ll provide you with regular updates on performance.
Post Campaign Analysis
At the end of the campaign, we produce a comprehensive post campaign analysis document which provides a detailed breakdown of the campaign performance. As part of the post campaign analysis we will provide you with data on the key metrics e.g. impressions, engagements, and conversions, and share recommendations for future campaigns. The findings are compiled into a deck which can be presented to key stakeholders within the business.